Nasdaq-traded firm from Austin, Texas, Interactive Energy, made headlines by betting massive on AI tokens. It introduced organising a crypto treasury and investing $500 million in Fetch AI token (FET). The issue is that the corporate is much from being properly, the token is much from its winter peak, and the $500 million declare is questionable.
New enormous company treasury?
Increasingly more public firms are following MicroStrategy’s and Metaplanet’s go well with and allocating tens of millions of {dollars} in cryptocurrency. Whereas most of them view Bitcoin as a viable technique, a uncommon few enterprises want to dominate the altcoin area of interest.
Interactive Energy, a producer of fancy health gear underneath the CLMBR and FORME manufacturers, introduced on June 11, 2025, that it has entered right into a Securities Buy Settlement to lift $500 million to be spent completely on $FET tokens, launched by Fetch.ai. The sponsors are the personal fairness agency ATW Companions and DWF Labs, a crypto market maker and web3 investor firm. Allegedly, they already delivered $55 million.
The transfer will make Interactive Energy a public firm with the most important AI token treasury on the planet. The CEO of Interactive Energy, Trent Ward, says:
“Fetch.ai is the market leader at the intersection of the two most important technology trends today: artificial intelligence and crypto. We believe our strategy to acquire a significant number of $FET tokens could dramatically accelerate our mission to create significant long-term value for TRNR shareholders.”
Fetch AI is a semi-decentralized ecosystem for deploying AI brokers. It was based within the UK in 2019. Fetch’s LLM is designed to work throughout numerous industries and execute real-world duties, comparable to discovering a parking zone or reserving items, along with offering solutions to requests like different AI brokers. Along with Fetch, Interactive Energy will collaborate on creating an AI-based platform for private coaching packages. The FET mainnet is constructed on the Cosmos blockchain.
Crypto treasury announcement finds Interactive Energy amidst two pending acquisitions. The corporate goes to amass Sportstech and Wattbike. The crypto treasury will likely be managed through BitGo. The information has been met extraordinarily positively on crypto Twitter, though the FET token’s rally was too brief.
Interactive Energy’s inventory TRNR is down
Regardless of the narrative surrounding the pending acquisition of two different firms and the pioneering of AI token treasuries, Interactive Energy faces monetary challenges that distinction with the firm’s picture as a champion.
Interactive Energy’s inventory, TRNR, hit the market in 2023. The value has been extraordinarily risky in April and Could. It was going from $26,000 to $13,000 and again inside mere weeks. Nonetheless, after peaking at over $28,300 on Could 15, 2023, the inventory value started to go down. By the tip of the 12 months, it had reached round $3,000 and continued to say no within the following months.
As of June 12, 2025, the TRNR value is fluctuating beneath $1 per inventory. The Buying and selling View chart shows the all-time TRNR value change as down 100%. The corporate’s market capitalization is $8.29 million, whereas its debt stands at $11.25 million. The reported complete lack of Interactive Energy in 2024 amounted to over $34.85 million, which isn’t as dangerous because the $51.6 million loss in 2023.
Some imagine that betting massive on the crypto treasury isn’t an elaborate technique however slightly a determined try by the corporate to drag itself out of the shifting sands. Solely time tells if it’s true.
The FET token is down
Whereas Fetch is a long-standing, evolving firm, the FET token’s market efficiency within the final 12 months leaves little room for optimism. The value peaked in March 2024 at $3.47, and now it’s down 78%. The general crypto rally that adopted Donald Trump’s victory within the U.S. election helped FET take pleasure in one other hike in December 2024; nonetheless, the value is now fluctuating between 70 and 80 cents.
Even the information of the potential $500 million funding didn’t considerably change the scenario. Investing in a token that has been in a downtrend for six consecutive months could appear a counterintuitive transfer. Fetch AI itself is attempting to play it round on Twitter by saying “utility over speculation.”
A $500 million funding isn’t assured
Steven Ehrlich of the Unchain podcast doubts that $500 million isn’t simply smoke and mirrors. In his article, Ehrlich outlines a clause within the deal between the sponsors of the treasury and Interactive Energy that reveals the construction of the settlement is slightly a $55,555,555 upfront funding and a doable $444 million extension, which isn’t assured.
Typically, we are able to’t state {that a} $55 million funding isn’t viable for Interactive Energy or Fetch AI. Nonetheless, we ought to be conscious that there’s something underneath the hood of the bullish headlines in regards to the Nasdaq-traded firm investing $500 million to arrange the most important AI treasury on the planet. As of press time, the information in regards to the treasury had not dramatically modified the market efficiency of FET and TRNR.