For the third yr in a row, the Tremendous Bowl was just about crypto ad-free with this yr’s occasion, estimated to have been considered by round 120 million folks, as an alternative dubbed “the AI Super Bowl.”
The so-called “Crypto Bowl” of 2022, which noticed the likes of FTX, Coinbase, Crypto.com, and eToro pay hundreds of thousands of {dollars} for a number of seconds of publicity, appeared a world away as synthetic intelligence corporations like OpenAI, Google, and Meta took heart stage.
Crypto adverts dominated promotional slots on the 2022 occasion, thanks principally to the earlier yr’s bull run that noticed bitcoin soar 700% between early 2020 and April 2021.
Nonetheless, an enormous drop in costs, coupled with a sequence of controversies and high-profile bankruptcies, together with the collapse of crypto alternate FTX, Coinbase paying $100 million to settle an investigation in New York, and Crypto.com firing 20% of its workforce, noticed them nearly fully absent the next yr.
This pattern continued final yr with crypto’s greatest names as soon as once more focusing their budgets elsewhere.
“The Super Bowl is a very US-centric event, and the next wave of crypto users will come from all around the world, not just the United States,” Kraken Chief Advertising and marketing Officer Mayur Gupta instructed FOX Business on the time.
He added, “If the last wave of crypto marketing was all about hype and FOMO, this current wave has to be rooted in education and awareness for the substance and true value proposition of crypto as a movement that will bring financial freedom and inclusion.”
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Certainly, crypto firms throughout the board seem — for now at the least — to have matured, turning away from flashy, big-money promos in favor of a extra smart, informative, and regulation-focused method.
AI firms alternatively are determined to persuade the broader public that the expertise isn’t that scary in any case (see Google’s syrupy family-friendly effort) and are keen to stump up the document $8 million per 30 seconds of prime Tremendous Bowl advert house.
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