Velora (previously ParaSwap) unveiled VLR, a governance-cum-staking token that can exchange the PSP token at a 1:1 ratio.
In a press launch shared with BeInCrypto, Velora mentioned that the brand new asset will energy “intent-native” order circulate throughout 9 chains, together with a recent deployment on Coinbase’s Base community.
Velora’s Subsequent Act: Staking Rewards, and a Residence on Base
Past a easy ticker swap, the brand new coin is wired immediately into protocol utility. VLR will allow paying staking rewards in proportion to the liquidity {that a} consumer provides.
Furthermore, Velora has ring-fenced 10 % of complete VLR provide for migration incentives and broader ecosystem progress, signalling a willpower to seed early community results moderately than rely solely on model loyalty.
The mechanics of shifting are deliberately friction-lite. A one-click interface will let holders convert and bridge to Base with out paying gasoline, and the migration window stays open for 3 months—lengthy sufficient for informal customers to make the leap but finite sufficient to maintain momentum.
Velora argues that Base’s place contained in the rising Superchain constellation will anchor future integrations whereas retaining transaction prices nicely under main-net ranges.
“Velora’s decision to expand to Base is strategic with the latter offering reduced gas costs, faster transaction execution, and strong alignment with the broader Superchain ecosystem,” the challenge mentioned.
2024-25: The Nice Crypto Rebrand
Beforehand, many different initiatives all through 2024 and 2025 have carried out rebranding, citing varied causes. Not simply crypto initiatives, however listed corporations akin to MicroStrategy additionally rebranded to Technique in February 2025.
| Challenge (12 months) | Previous Title / Ticker | New Title / Ticker | Swap Ratio | Rationale* |
|---|---|---|---|---|
| EOS (2025) | EOS | A | 1:1 | Align with new Layer-1 “Vaulta” roadmap |
| Worldcoin (2024) | WLD | World | No swap | Broaden identification providers past orbs |
| MakerDAO (2024) | MKR | Sky / SKY | 1:1 | “Endgame” scaling plan, USDS stablecoin |
| Fantom (2024) | FTM | Sonic / S | 1:1 | New ultra-fast L1, Sonic Chain |
There are primarily three drivers for such rebrandings.
- Regulatory reset: Recent tickers can distance a challenge from legacy token-sale threat.
- Narrative alignment: New manufacturers spotlight pivots—e.g., Maker’s multi-chain “Endgame” or Fantom’s speed-centric Sonic.
- Market psychology: A clear slate can reignite group curiosity (EOS rallied 19% on its rebrand information)
“Projects occasionally opt to rename or rebrand their tokens. This can be a strategic move driven by various business, operational, or commercial purposes. However, not all rebranding efforts are driven by legitimate business needs. There have been instances where projects rebrand their tokens without a clear or viable reason, sometimes with the intent to obscure or hide certain actions.” Binance Analysis commented.
Nonetheless, Velora’s push to Base and the debut of VLR place it squarely in 2025’s branding growth. Whether or not the brand new ticker drives sustainable adoption, or merely a short-term hype cycle, will hinge on execution, clear tokenomics, and consumer retention in an more and more crowded cross-chain area.
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