US President Donald Trump’s eldest son, Eric Trump, revealed a collaboration between World Liberty Monetary (WLFI) and the TRUMP meme coin.
With each ecosystems impressed by the household and, extra carefully, the identical particular person, Donald Trump, group members cry foul, citing Sam Bankman-Fried’s FTX and Alameda Analysis woes.
Eric Trump Publicizes Main Stake by World Liberty Monetary
The TRUMP meme coin has risen 7% within the final 24 hours and was buying and selling for $10.37 as of this writing. The surge follows a high-profile announcement from Eric Trump, who revealed a brand new partnership between the token and World Liberty Monetary (WLFI).
The monetary agency, partially owned by a Trump entity, plans to accumulate a “substantial position” in TRUMP for its Lengthy-Time period Treasury.
“I am proud to announce the TRUMP Meme Coin has aligned with World Liberty Financial… We’re proud to announce that World Liberty Financial plans to acquire a substantial position in TRUMP for their Long-Term Treasury,” Eric Trump posted on X (Twitter).
Trump’s DeFi challenge, World Liberty Monetary, echoed the announcement on its official Twitter account, citing frequent values and mission.
The announcement sparked investor enthusiasm. Supporters shortly celebrated the transfer as a strategic step towards integrating patriotism and crypto innovation.
In accordance with CoinWings, a well-liked account on X and WLFI investor, the mix of the 2 might generate super momentum.
Past cheer, nonetheless, there have been additionally equal elements skepticism, amid suspicion and moral issues.
Backlash And Moral Storm Round TRUMP Coin
Critics instantly raised questions concerning the deal’s ethics and transparency. Crypto dealer Clemente known as the collaboration a “joke,” whereas one other consumer pointed to a possible scandal and certain lawsuit.
In the meantime, speak of manipulation and insider buying and selling can be rising after a World Liberty Monetary advisor shorted TRUMP with $1 million and flipped lengthy.
Particularly, the advisor, Ogle, opened a 10x leveraged brief place on TRUMP. He then closed it at a $188,348 loss and went lengthy once more on the identical token, this time with a 4x leveraged place value $3 million.
“What kind of operation you guys got running over there?” one consumer chimed.
If the TRUMP coin value falls beneath $8, Ogle will likely be liquidated.
Some customers are evaluating WLFI’s monetary practices to these of Alameda Analysis, the controversial buying and selling arm of the now-defunct FTX alternate.
Critics argue that insider buying and selling and profit-seeking could also be behind the patriotic branding. In accordance with an April 2025 NewYork Occasions investigation, 60% of WLFI is owned by a Trump-affiliated entity. In the meantime, 75% of its income stems from TRUMP coin gross sales.
This has raised main moral issues round mixing political energy and private revenue.
Regulatory uncertainty provides one other layer of complexity. Whereas the SEC has categorized TRUMP as a non-security because of its speculative meme-based nature, the CFTC claims it falls beneath commodity jurisdiction.
In the meantime, in January, Trump’s crypto czar, David Sachs, stated TRUMP coin was thought-about a collectible, quashing claims of battle of curiosity.
“This means you should sell TRUMP just like when Eric Trump told you to buy $ETH and it dumped 50% over the next month,” wrote one consumer, referencing prior doubtful buying and selling recommendation.
A Forbes report from Could 2025 estimates WLFI has generated $550 million in gross sales throughout Trump’s second time period, doubtlessly netting the household $400 million. Studies from The Verge additionally present strategic shorts of the TRUMP coin by contest winners and insiders.
Towards this backdrop, issues come up about whether or not this can be a long-term treasury play or one other well-dressed pump.
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