- com companions with UEFA, changing into the primary crypto platform sponsor.
- The partnership goals at boosting mainstream crypto adoption, particularly in Europe.
- com’s person base has surpassed 100M, pushed by its sports activities engagement technique.
In a landmark transfer for the cryptocurrency trade, Crypto.com has develop into the primary digital asset platform to safe an unique multi-year partnership with the UEFA Champions League.
Introduced on August 14, this partnership marks a major milestone for the change, positioning it as an official international sponsor of probably the most prestigious sports activities leagues on this planet.
Steven Kalifowitz, Chief Advertising Officer of Crypto.com, emphasised the transformative potential of this collaboration. “We have successfully built the Crypto.com brand and community by producing innovative and groundbreaking moments and events in a way that others have not been able to replicate,” Kalifowitz said.
He highlighted that connecting with engaged sports activities followers worldwide has been instrumental in increasing the platform’s person base to over 100 million, underscoring the symbiotic relationship between sports activities and crypto adoption.
Accelerating crypto adoption in Europe
The partnership is poised to speed up the mainstream adoption of cryptocurrencies, notably in Europe, the place Crypto.com has already established itself as a key participant.
Europe is the platform’s second-largest market, and the alliance with UEFA is anticipated to additional bolster its progress within the area.
Kalifowitz has expressed confidence that the huge attain of UEFA, which engages over 3 billion followers globally, would considerably contribute to the broader adoption of digital currencies.
As Crypto.com continues to push the boundaries of crypto integration into mainstream tradition, this partnership with UEFA represents a strategic effort to deliver cryptocurrencies to the forefront of worldwide consciousness.
