- Technique unveils a brand new Bitcoin brand and orange shade scheme representing its Bitcoin technique
- Saylor is predicted to debate the rebrand in the course of the firm’s earnings name on Wednesday night
- Technique presently has 471,107 Bitcoin in reserve price $45.8 billion
MicroStrategy, the most important company Bitcoin holder, has introduced it’s rebranded to Technique and unveiled a brand new Bitcoin brand.
In a publish on X, Michael Saylor, co-founder of Technique, merely stated: “new brand, same strategy,” with a picture of him in entrance of the corporate’s new brand.
New ₿rand, Identical Technique pic.twitter.com/r1LD5FdEjJ
— Michael Saylor⚡️ (@saylor) February 5, 2025
In an announcement launched on February 5, Technique stated the rebrand was a “natural evolution of the company, reflecting its focus and broad appeal.” The stylized “B” within the new brand represents Technique’s Bitcoin technique whereas the orange shade highlights “energy, intelligence, and Bitcoin,” in response to the press launch.
Technique’s inventory ticket, MSTB, stays the identical.
The rebrand comes forward of the corporate’s earnings name on Wednesday night, throughout which Saylor is predicted to debate it.
Bitcoin shopping for technique
Since 2020, Technique has employed a Bitcoin shopping for technique; nevertheless, over the previous yr, it has ramped up its efforts. In November, Saylor introduced that the corporate was elevating $21 billion from a inventory sale so it might purchase extra Bitcoin.
In accordance with information from SaylorTracker, the corporate presently has 471,107 Bitcoin price $45.8 billion.
Claiming that Bitcoin represents digital capital, Saylor urged Microsoft to undertake Bitcoin, stating that “Bitcoin represents the greatest digital transformation of the 21st century.”
Different corporations following in Technique’s Bitcoin shopping for footsteps embrace Metaplanet, which is aiming to extend its Bitcoin holdings to 10,000 in 2025.
